Anémona Arquitectura

Anémona is an architecture studio in Bariloche that specializes in Patagonian homes. It’s run by two architects, Dalit and Nicolás, who guide each project from design through final construction handover.

Most of their clients come through referrals. Before reaching out, they check the site to confirm what they’ve heard. The old site showed little more than a location and contact details. It didn’t explain the services or the process, and projects appeared as loose images with no context.

The studio needed a site that matched the quality of its work. And since an architecture portfolio changes all the time, with builds in progress and new projects, the studio needed to maintain it on its own. Every change that depends on a developer costs money and time.

At the kickoff, we agreed on the site’s role. It wouldn’t be the main channel for winning clients. It would be the tool a referred client uses to confirm they’re in good hands. So the homepage had to convey credibility in the first few seconds and lead visitors to the projects and the studio.

The first roadblock wasn’t the images but the text: project descriptions, reviews, and the studio’s story. Before designing, we built a section-by-section outline of the site and a list of the information we needed for each project.

Content and structure. We wrote the site copy based on the studio’s business brief and the texts Dalit and Nicolás provided. We simplified the structure: instead of a services page, the homepage walks through the process with sketches and BIM models, and the contact form becomes the next step. That way the site explains how the studio works without publishing the details of its method, which it saves for proposals.

A continuous grid. We tested colored backgrounds for each section and dropped them: they broke the flow. The site settled on a single three-column grid on a white background, where projects, renderings, plans, hand drawings, and references sit side by side. We defined a short type scale, text links instead of buttons, and a single hover effect across the whole site: switching to bold.

Projects with context. Each project has a standard data line (program, type, year, and status) and a page with a summary, key facts, and a gallery that mixes landscape, square, and portrait images. In the project list, the image follows the cursor, so you can read the rest of the list without a fixed image covering it. On mobile, the grid collapses to a single column so the images keep their impact.

Independence for the studio. We custom-built the site with Sanity as the CMS, prioritizing load speed and local search visibility. The goal was that Anémona wouldn’t have to pay every time it wanted to change something. From the CMS, the studio adds new projects, edits text and data, picks the format of each image separately for desktop and mobile, and reorders the homepage by dragging blocks. It can also add its own fields to each project’s data and choose where they appear. Before publishing, it reviews everything in a private preview, and if something isn’t right, it rolls back to the previous version.

Anémona went from a site that showed a location and contact details to a portfolio that explains what the studio does, how it works, and which projects it’s leading. Every project is presented with the same data and with process material, so visitors understand the work behind the result.

And the site belongs to the studio in the most practical sense: it uploads projects, changes text and images, reorders the homepage, and publishes without relying on a developer or paying for every tweak. The site also serves as the destination for the social media work we’re doing in parallel.

What’s next. With the site in place, the next phase is the Instagram strategy, which has already started with market and trend research.